Storytelling Training for Busy Leaders

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The Story Habit


Storytelling training shouldn’t be complicated.

We’re trying to communicate better at work, not write the next Game of Thrones!

Solve real problems

It should help solve REAL problems at work.

Problems like helping stakeholders understand, changing their minds, and driving them to take action


The Story Habit simplifies everything.

It’s just 3 simple habits, that build powerful skills, and also happen to be the 3 components of any story.

Training and Coaching

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The Story Habit can be run face to face and online, as short as 90 minutes and as long as 2 days.

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    Learning Outcomes

    Storytelling training on how to use The Story Habit methodology takes 3 hours. After this we focus on case study practice, skills practice and individual coaching. This makes it a very flexible training which can be easily customised to your needs.

    Case studies can be customised to your needs. This is especially useful for teams facing the same challenge together.

    Skills practice can be customised to your needs by focusing on specific skill sets that are most relevant to your needs. With The Story Habit, we can split the time evenly between the skills of Relating, Challenging and Resolving, or we could spend a bit more on practicing whichever one is most pressing for your team.

    Generally, a Storytelling training program using The Story Habit, including case study practice, skills practice and individual coaching would last 2 days in a face to face training, or be split into 4 x 2-3 hour virtual workshops spread over several weeks with assignments in between.

    If you are interested in learning more then book a call with me by clicking here.

    • List at least 7 benefits that storytelling habits can bring to their daily work
    • Use The Scale of Agreement and the Relate, Challenge, Resolve framework to suggest how to persuade someone in a real example from their work
    • Identify what kinds of stories they should collect in their story pool and when they can use them
    • Choose one story, and refine it using the Relate, Challenge Resolve Framework
    • Demonstrate the ability to use vivid language, analogies and contrast to better present a series of examples provided by the instructor
    • Use vivid language, analogies and contrast to improve the stories they prepared for their story pool
    • Use the Relate, Challenge, Resolve Framework, and The 3 Ingredients of Stories to explain a complicated idea that they have to explain to people at work¬†

    The 3 Story Habits

    Why Habits? Click here to find out.



    A story is never about the storyteller, it’s always about the audience. A story is always about characters and situations the audience can relate to.

    Relating is the habit we use to help others understand.



    A story is never about something normal, it’s always about a change. This change creates challenges for the character, and changes them.

    Challenging is the habit we use to change people’s minds.



    A story eventually reaches a resolution. The character makes peace with the change, and finds a way of overcoming the challenge.

    Resolving is the habit we use to drive others to take action.

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    3 Benefits of Storytelling Training for Your Team


    Increase Understanding

    When we have a specific expertise that others don’t, this creates a gap of understanding known as The Curse of Knowledge.

    This is especially common in teams with highly technical functions (e.g. R&D, Software Development, even Finance).

    Storytelling training can help teams increase understanding by presenting information in a relatable context, using metaphors and analogies and by engaging people’s senses.


    Change Minds

    When we need our stakeholders to agree with our ideas, but they have a different perspective, we struggle to change their minds.

    This is especially common with teams who operate in different geographical regions from their stakeholders, where they see things on the ground their stakeholders aren’t aware of.

    Storytelling training can help teams change minds by relating to their stakeholders’ perspectives and presenting better ways of satisfying their needs.

    Driving action

    Drive Action

    When we need other people to do things differently, but they just can’t, it can be very challenging to get things done.

    This is especially common when leaders are very good at certain tasks, but struggle to delegate to others because they can’t teach them how to do it.

    Storytelling training helps teams drive action by clearly showing what action to take and how to take it.