Storytelling Training for Busy Leaders

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The Story Habit


Storytelling training shouldn’t be complicated.

We’re trying to communicate better at work, not write the next Game of Thrones!

Solve real problems

It should help solve REAL problems at work.

Problems like helping stakeholders understand, changing their minds, and driving them to take action


The Story Habit simplifies everything.

It’s just 3 simple habits, that build powerful skills, and also happen to be the 3 components of any story.

Training and Coaching

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The Story Habit Book
Story Habit - Story Guide

Learning Outcomes

The Story Habit training is a series of virtual workshops that can be delivered to people all over the world.

We start by looking at the Relate, Challenge, Resolve framework. Afterwards, we do a deep dive into each of the Relate, Challenge Resolve skills. In the deep dives, we look at a range of tools, have plenty of practice and reflection opportunities, and finish by looking at The Story Habits we can build for each one.

The full course includes 4 x 3 hour virtual workshops, works for a maximum of 16 people and costs £6000 GBP/$7200 USD/€7000 Euros.

If you are interested in learning more then book a call with me by clicking here.

Virtual Workshop 1

  • List at least 7 benefits that storytelling habits can bring to their daily work
  • Use The Scale of Agreement and the Relate, Challenge, Resolve framework to suggest how to persuade someone in a real example from their work
  • Demonstrate the ability to use vivid language, analogies and contrast to better present a series of examples provided by the instructor
  • Use vivid language, analogies and contrast to improve the stories they prepared for their story pool
  • Identify what kinds of stories they should collect in their story pool and when they can use them
  • Choose one story, and refine it using the Relate, Challenge Resolve Framework

Virtual Workshop 2

  • Complete a story analysis of a stakeholder to identify the experiences, beliefs and motivations that affect their perspective
  • Use the different techniques for grounding ideas to make a series of examples provided by the instructor easier to understand
  • Use analogies to make a series of examples provided by the instructor easier to understand
  • Prepare and deliver a presentation using the techniques from this module to clearly explain a concept their stakeholders find difficult to understand

Virtual Workshop 3

  • Select the most suitable ways of contrasting a point for a series of examples provided by the instructor
  • Identify what part of MAD is missing in a series of examples provided by the instructor and suggest how to improve them
  • Suggest which pushing techniques to use, and how for a series of examples provided by the instructor
  • Brainstorm how they can strengthen trust with their stakeholders using the TRRAC Model
  • Prepare and deliver a presentation using the techniques from this module that aims to change their stakeholder’s minds

Virtual Workshop 4

  • Use the MAD Tool to find the next step for things they typically procrastinate on and suggest solutions
  • Suggest how to build context for the action they want to persuade their stakeholders to take
  • Regain awareness for an activity they typically do on auto-pilot, and share their reflections on the process of regaining awareness
  • Suggest how to leverage escape plans and autonomy for the action they are persuading their stakeholders to take
  • Prepare and deliver a presentation using the techniques from this module to inspire their stakeholders to take specific actions

The 3 Story Habits



A story is never about the storyteller, it’s always about the audience. A story is always about characters and situations the audience can relate to.

Relating is the habit we use to help others understand.



A story is never about something normal, it’s always about a change. This change creates challenges for the character, and changes them.

Challenging is the habit we use to change people’s minds.



A story eventually reaches a resolution. The character makes peace with the change, and finds a way of overcoming the challenge.

Resolving is the habit we use to drive others to take action.

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3 Benefits of Storytelling Training for Your Team


Increase Understanding

When we have a specific expertise that others don’t, this creates a gap of understanding known as The Curse of Knowledge.

This is especially common in teams with highly technical functions (e.g. R&D, Software Development, even Finance).

Storytelling training can help teams increase understanding by presenting information in a relatable context, using metaphors and analogies and by engaging people’s senses.


Change Minds

When we need our stakeholders to agree with our ideas, but they have a different perspective, we struggle to change their minds.

This is especially common with teams who operate in different geographical regions from their stakeholders, where they see things on the ground their stakeholders aren’t aware of.

Storytelling training can help teams change minds by relating to their stakeholders’ perspectives and presenting better ways of satisfying their needs.

Driving action

Drive Action

When we need other people to do things differently, but they just can’t, it can be very challenging to get things done.

This is especially common when leaders are very good at certain tasks, but struggle to delegate to others because they can’t teach them how to do it.

Storytelling training helps teams drive action by clearly showing what action to take and how to take it.